## Overview

### Customization Lite

As market competition in all walks of life becomes increasingly fierce, customers have stronger demands for branding, differentiation, and personalization of smart devices. Apps built based on traditional AppSDK and codeless OEM App systems are difficult to quickly meet customers' changing needs in terms of development and maintenance costs and flexibility. For this reason, Tuya has built a Customization Lite development solution based on OEM App, which takes into account customers' demands for lower development and maintenance costs, and also has the advantages of being more flexible, easy to use, and dynamically deployed. It further stands from the perspective of "customer first" and launches easy-to-use, practical, and autonomous Customization Lite solutions for customers. The following are the Customization Lite solutions provided by Tuya:

<Image src="/images/customization/desc1-en.png" />

The Customization Lite solution based on the OEM App opens up card positions to varying degrees, allowing not only the low-cost construction of IoT-level Apps, but also enabling developers to develop unique business features at low cost through the miniapp development model. This can play an active role in brand accumulation, revenue conversion, and user operation.

### Excellent Cases

<Image src="/images/customization/desc2-en.png" />