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Operate on the OEM App Mall Seller Center

Last Updated on : 2022-03-01 10:03:53download

OEM App Mall, a fully functional App Mall integrated with the OEM App, provides a one-stop e-commerce service for Tuya global customers who are looking to expand sales channels, offer smart products to buyers around the world and increase sales volume. For buyers who are interested in smart products, OEM App Mall serves as an online platform for browsing products, placing orders, and enjoying after-sales service.


Seller Center is a portal for online sellers to manage products, orders, and handle after-sales requests, navigating business transactions online. Meanwhile, Seller Center supports Amazon and custom order template export, enabling sellers to efficiently process and deliver orders on a third-party platform.

OEM App Mall also enables a brand new function to boost sales. More specifically, sellers can configure scene supermarkets or recommend smart scenes to buyers based on the products, which allows them to better experience the functions and understand the products, propelling them to place the order. Also, sellers can customize home page settings, window category, and service description, fulfilling personalized operation strategies. In terms of data analysis, sellers can analyze data, keep track of App Mall operation via Seller Center, and gain valuable insight to make operational decisions.

OEM App Mall Operation Procedure

Subscribe App mall service

Sellers can log in to the App Mall website to subscribe to App Mall Service. OEM App Service offers a one-month free trial, after which sellers extend the service for one more year by purchasing it. If sellers have any questions regarding the fees, please contact the customer service on the Tuya IoT Platform.

  1. Log in to the App mall website. Click Get Started.
  2. Enter the order information:
    • Select New Mall.
    • Type in the mall name. The mall name can be modified in the seller center after the mall service is subscribed.
    • Select service package.
    • Select Region and Currency.
  3. Click Buy Now, and enter the order submission window.
    Operate on the OEM App Mall Seller Center
  4. If there is a coupon, select coupon to deduct the service fee. Then Submit the order.
    Operate on the OEM App Mall Seller Center
  • Sellers can subscribe to multiple OEM App Mall services via one IoT account.
  • When the trail mall expires, sellers can renew the mall to extend the service validity. Sellers can purchase the mall for over two years through multiple renewals.

Bind the mall to the App

  1. Enter the mall list page. Then click Bind App.
    Operate on the OEM App Mall Seller Center

  2. Select the App and click Bind.
    Operate on the OEM App Mall Seller Center

  3. After the mall is bound to the App, restart the App to see the mall tab.

  • If you want to close the mall, you need to unbind the mall from the App. After unbinding, the mall will not be displayed on the App side.
  • One OEM Mall can be associated with multiple OEM Apps while one OEM App can only be associated with one OEM Mall. If you need to change the bound mall, unbind the App from the original mall and change binding to another one.
  • The OEM App template is v3.17.6 or later, the mall will display on the App side in real time. There is no need to package the App or relaunch it to the App Store. Click to view the branch and the template of the App.

Open the mall site(s)

  1. Log in to the mall list page, then click Go Now button to enter the Seller Center.
    Operate on the OEM App Mall Seller Center

  2. A list of mall sites will pop up. Select countries/regions. Then click Save.

    • After selecting the sites, there will be a green tick showing on the upper left corner of the icon.
    • Sellers can modify the mall sites after the mall is launched.
      Operate on the OEM App Mall Seller Center

When App users register an account, please select the mall site as the country/region. Otherwise, the mall tab will not shown on users’ apps. If users still cannot see the mall on their apps, please refer to App Mall FAQ to solve the problem.

Seller Center User Manual

OEM App mall selection page

The mall list page will display all the mall types under the IoT account. On this page, sellers can manage all the App malls. By clicking the language icon, they can choose system language.

The mall types include:

  • OEM App Mall
  • Tuya Smart App Mall
  • WeChat Mall
  • WeChat Distribution Mall
  • GrowingSA

Click the blue button Go Now on the lower right corner of the mall card to enter the Seller Center.
Operate on the OEM App Mall Seller Center

Sellers can modify the mall name and logo after subscription. Please refer to the Help Document.

Initialize data in the Seller Center

App information

  • App tab icon name
  • Mall center name: custom the mall center name on App side > Me > Mall Service.
  • Mall theme color: custom mall theme color which will be applied to mall home page and mall center.
    Operate on the OEM App Mall Seller Center

You can modify the color of the App tab icon on Tuya IoT Platform. Go to App > App Creation > Customize UI > App Tab Icon Settings.

Contact information

The contact phone will be sent to the mobile phone that sellers use when subscribing to the OEM App Mall service. If sellers use an e-mail address when subscribing, there will be a request to associate the account with a mobile phone when sellers use Seller Center for the first time.

Other contact information is optional. However, please note that if the customer service number is blank, buyers will not be able to contact customer service in the App Mall.

By enabling Receive Email Notification, the contact will receive emails for order delivery and refund.
Operate on the OEM App Mall Seller Center

Transaction settings
If you want clients to complete the transaction in the mall, you need to set up the buyer payment account. If you only need to redirect clients to a third-party platform, please ignore this step and go to the Homepage Setting.

  • Set the buyer payment method: The page will show the existed payment methods enabled by sellers. Click Settings to enter the IoT payment center. Then refer to the Help Documents on the right to set up the parameters.
    Operate on the OEM App Mall Seller Center
    Operate on the OEM App Mall Seller Center

  • Set the currency and invoice type:

    • Currency: After sellers select the available currency types of sales areas, they will be applied when the seller sets prices for products, and buyers will be able to find them in the App Mall. For different countries/regions, sellers can choose separate currency types, which cannot be changed once it is set.
    • Invoice: Sellers can also turn on/off the invoice request. If it stays open, sellers then need to choose whether they support electronic invoices or physical invoices. Please at least choose one or the change cannot be saved. Customers can independently apply for invoices when placing an order, and sellers can view the invoice information in Seller Center > Orders > Order Detail.
      Operate on the OEM App Mall Seller Center

After-sales setting

Sellers can set up after-sales addresses, automatic refunds, and expected time of refund.

  • After-sales address: Sellers can add contact name, mobile phone, telephone number, address for buyers to check when they apply for returning goods. In order to complete the information, please enter either the telephone number or mobile phone.
  • Automatic refunds: If sellers agree to refund for a canceled order, to-be-shipped orders will be refunded automatically when the buyers cancel them online.
  • Expected time of refund: Expected Time of Refund is a reference for buyers to check when the refund will arrive after they successfully apply for it.
    Operate on the OEM App Mall Seller Center

Test switch
The mall test switch provides sellers with the test function before the mall is launched, instead of opening the mall directly to all users. The test switch of each mall site can independently control the mall display in the App and does not affect other mall sites. If your mall is still in configuration, we suggest you set up test accounts to test the mall. After the test accounts are set up, only the test accounts can view the mall on their App side.

  1. Turn on the mall site. Select Enabled for test accounts.
  2. Click Add account to add test accounts.
    Operate on the OEM App Mall Seller Center

The test account must have been registered with your OEM App, and the region selected during registration should be the mall site. Otherwise, the test account cannot see the mall.

Mall authorization

The App Mall offers an order API interface, acessing mainstream e-commerce platforms such as Amazon. Online orders, product inventory, and shipping information will sync to both the App mall and the e-commerce platform. Sellers can easily manage multi-platform malls at the same time.

There are three steps to authorize the mall: Subscribe to the App Mall Open Service > Get AccessID > Authorize App mall. For specific steps, please refer to Access App Mall. For API list, please refer to App Mall Open Services.

Mall Overview

Data overview
Operation data consists of the paid amount, paid orders, numbers of paid customers, sales volume, orders to be shipped, post-sales to be handled, number of active products, and a total number of products. The daily data is refreshed hourly with the latest updates. Sellers can also see the accumulated data of the former day at the bottom.
Operate on the OEM App Mall Seller Center

  • Paid amount: Total amount paid during the calculation day.

  • Paid orders: Total number of orders paid during the calculation day.

  • Numbers of payers: Numbers of payers who place the orders and pay for them; - If one payer has placed multiple orders then it will only be calculated as one.

  • Sales volume: Total number of purchases corresponding to payment orders.

  • Orders to be shipped: All orders that are waited to be shipped. (up to date data).

  • Post-sales to be handled: All after-sales service requests that need to be handled (up to date data).

  • Numbers of active products: The total number of goods that are currently on-sale in the mall.

  • Total number of products: Total number of products that are on-sale and not listed.

Data above shows today’s statistics updated every hour. Data below are the accumulated statistics of the past 24 hours.

Procedure description
The first time sellers use Seller Center, there will be a configuration guide to clarify the procedure, which can also be hidden by sellers manually if they do not need it. If the Mall already has products on sale, the guide will also be automatically hidden. Please note that the products can only be published after the basic information and transaction accounts are complete.

At the bottom of the page, there are quick entries of Release products, Initiate Shipment for Order, Handle Post Sale, Homepage Setting to easily direct sellers to the intended pages.

On the right, there are documents where sellers can find the operation guide to better utilize Seller Center.
Operate on the OEM App Mall Seller Center

Product management

Release products

On the Release Products page, sellers can edit product basic information such as photo/video, price/stock, product details, recommended products, sales service setting, etc.

  • Basic information: There are three levels of category. No more than 80 characters for product title; No more than 30 characters for product descriptions. Product code can be used to maintain the product bar code.

  • PID: If you want to use the smart scenario and the product is powered by Tuya, you need to fill in the product ID on the Tuya IoT platform. If the PID is completed, buyers can be directed via a link to quickly purchase the products in smart scenes recommendations. For more information, please refer to FAQ on PID.

  • Photo/Video: Up to 10 with 1:1 suggested size. No larger than 500 KB. Support video (only Mp4 format) upload within 50M. A Video display photo is required if the video is added.

  • Price/Stock: Sellers can selecte the product specification from the existing list or custom specification. For each product, at least one specification is required. After the specification is added, sellers can enter the original price, sales price, stock number, and SKU code.

  • Product Detail Image: Support jpg/png format, up to 10 photos within 3M each.

  • Recommend Products: Recommend products will be presented on the product details page.

  • Sales Service Settings:

  1. Installation: Choose no installation required, on-site installation, or self-service installation(meaning this product requires installation but sellers will not provide it).
  2. Postage: Choose free shipping, unified postage, or set postage template.
  3. Publish time: Choose publish product now or save it in Product Library without publishing for the moment and the product will be categorized into not listed instead of on-sale.
    Operate on the OEM App Mall Seller Center

Product library
Sellers can find all the products they have created in the Product Library, including those that are on sale, not listed, and out of stock. On sale means the product is available for sale at the moment. Not listed means the product has available stock but sellers have not published it in the mall yet. Out of stock means the products do not have any stock available. Sellers can locate the products they want to manage via product title, ID, a category in Product Library. The product list can show the product title, main photo, product category, original price, sale price, creation time, stock(set by the seller), and total volume sold. Sellers can edit, delete, put the products on sale or withdraw them from the list.

Operate on the OEM App Mall Seller Center

Coupon Settings

Create coupons
Enter Discounts > Coupon List. Click Add new coupons to enter the coupon creation page.
Operate on the OEM App Mall Seller Center
Operate on the OEM App Mall Seller Center

  • Coupon name: e.g. New Arrivals Special Offer.
  • Total amount distributed: the number of coupons distributed. When modifying the amount of coupons distributed again, the number cannot be smaller than the previous one. Please think twice before modifying it.
  • Using conditions: Limited (e.g. $20 off for every $100 purchasing), unlimited (There is no threshold for use. Only 1 cent can be paid for full deduction).
  • Limit for per person: the maximum number of coupons per person can get.
  • Validity: Click to select the validity of the coupon.
  • Notice and reminder(not required): Message notification after distributing and receiving the coupon, and several days before the coupon expiration.
  • Publication settings: If granted, the coupons will be displayed on the product detail page and can be clipped by the buyers.
  • Application range: all products (all products that have been put on the shelf), specific products, specific categories (specific products of certain categories)

The products supported by the coupon must be selected at one time, and cannot be modified after the coupon is successfully created.

Query coupons
Locate the coupon according to the coupon ID, coupon name, and coupon status (not started, on going, finished, and expired).
Operate on the OEM App Mall Seller Center
Modify coupons
You can view the real-time situation of created coupons in the coupon list. The created coupons support operations such as issuing, editing, invalidation and deletion.
Operate on the OEM App Mall Seller Center

Operate on the OEM App Mall Seller Center

  • Distribute coupons: Sellers can manually distribute the coupon to users by selecting account numbers (up to 100) in the account list, or distribute the coupon to a single account by querying the designated account number. Please note that the remaining number of coupons must be larger than 0, and the number of coupons distributed to a single customer should meet the requirements of coupon release(e.g. limit for per person.
  • Edit: Sellers edit coupons which are not started or on going, modify the coupon name, increase the total amount of coupons, and edit the validity, etc.
  • Deactivate: Sellers can terminate on-going coupons.
  • Delete: Sellers can delete coupons which are not started, expired and invalid.

Query coupon usage
Query the coupon clipping and using data according to the account number, coupon name/ID, use time, status(used, not used, expired), order ID, validity, etc. Click Export data to export the coupon data with a maximum of 3000 pieces at a time.
Operate on the OEM App Mall Seller Center

Promotion code
App Mall provides promotion code marketing tools for sellers. For more information, please refer to Promotion Code Settings.

Transaction Management

Order management

  • Search orders: Sellers can search for orders based on information such as order number and recipient’s name/mobile phone number/purchase account. Orders can be filtered according to the order time, product title, payment method that the sellers offer for buyers to pay, and order status. The order list is arranged by default according to the time of order. Sellers can edit order notes and export order list, which can also be download in Download Report. The report download support default report template, Amazon report template and custom report template.
    Operate on the OEM App Mall Seller Center

  • Order status: Order status includes To pay, To ship, Pending review, Shipped, Completed, Disabled.

    • To pay: The system will hold the product for to-be-paid order for 15 minutes, which means if buyers fail to pay within 15 minutes, the stock number may reduce if there are other people buying the same product. The system will close the order automatically if it is left unpaid for more than 24 hours. Sellers can also close the order by themselves in [Manage Order]. If the order is canceled, the order status will become“close”.

    • To ship: If buyers apply to cancel the to-be-shipped order, sellers will see [request to cancel] in the order list in Seller Center. Sellers can either choose to [continue delivery] or [approve and refund in full amount]. If the sellers do nothing with the request in 72 hours, the system will automatically refund and close the order, generating a refund record in the system. If sellers want to continue delivery, they can click it and enter the logistics company and tracking number.

    • Pending review: After the cash on delivery order is submitted, the order status turns to Pending review by default. Sellers need to review the order. After reviewing, the status is updated to To ship.

    • Shipped: If the product is already on its way, sellers do not have to do anything with it and the system will automatically confirm that it is received within 10 days of delivery.

    • Completed: If the order is completed, the buyer can apply for after-sales service within seven days.

    • Disabled: If the order is closed, sellers do not have to do anything with it. Here we list several reasons why the order is closed:

      1. Buyers cancel the order when it is to-be-paid.
      2. Sellers cancel the order when it is to-be-paid.
      3. Buyers cancel the order when it is to-be-shipped and sellers agree to refund in full amount.
      4. Buyers cancel the order when it is to-be-shipped and sellers agree to refund partly.
      5. Buyers apply for refund for all the goods and the refund is completed after the order is shipped.

Order export
The order export are sorted by creation date. Sellers can operate based on the order status. For example, sellers can add comment for the order and export the order list under the current filter conditions. Enter Report in the left menu bar to download and view the export data. App mall supports exporting order reports in three formats:

  • Default report: export all fields of all orders.
  • Amazon report template: export the formats supported by Amazon FBA multi-channel distribution orders. Please refer to Amazon batch submission of multi-channel distribution orders.
  • Custom report: Sellers can customize the export report fields (including field sorting) according to the requirements of the customer logistics system, as shown in the following figure.
    Operate on the OEM App Mall Seller Center

Refund management

  • Refund order status: Refund requests mainly come from refunds for to-be-shipped orders, shipped orders and completed orders.
  • Refund status: to be reviewed, to be returned, to be received, refund completed, refund closed, refunded.
  • Refund type:
    • Refund only (not shipped) includes: refunded.
    • Refund (shipped) include: to be reviewed, refund completed, and refund closed.
    • Refund upon return (shipped) includes: to be reviewed, to be returned, to be received, refund completed and refund closed.
  • Reasons why the merchant refuses to refund: the order has signed in normally; the transaction has not been carried out normally; it has been refunded in other ways; it does not meet the conditions for return and exchange; the return order number is correct, and the order number is overdue.

Operate on the OEM App Mall Seller Center

Multiple refund tickets can be associated with one order while one refund ticket cannot be associated with multiple orders. If the sellers want to search a specific refund request, they can search via order No., refund ticket No., product name, and application date. Refund ticket No. and order number support accurate research while product name supports fuzzy research. Application time is the date when the to-be-shipped order is canceled, accurate to days.

Download report

Sellers can export order reports in Report. By default, the order report lists are sorted by creation date, and save up to 20 historical creation data.

Operate on the OEM App Mall Seller Center

Default reports and custom reports will use the language that sellers currently choose while the Amazon report template header will be in English.

Mall homepage

Homepage setting

Seller Center offers homepage settings including search setting, ad banner setting, floor images setting, and module setting. For more detailed configuration manual, please refer to Homepage Setting.
Operate on the OEM App Mall Seller Center

  • Search settings: Sellers can preset one pre-filed word with up to 15 characters, which will be displayed in the searching box; Hot search can be set up to five words with 15 characters limit each, which will be displayed on the second page of the search page. (The first part is historical search) .
  • Ad banner settings: Sellers can customize up to ten photos (suggested image size: 710*340px). The photos will be used to advertise in turn in App Mall and can directly link to the product purchasing pages.
  • Floor Settings: Sellers can display different products or categories.
  • Recommended module setting: The module is aimed at window categories and recommended products. Sellers can set up window category names, recommended module names, and recommended products sequence.
  • Category management: The product category can be set by sellers based on their product strategies. When buyers click the category in App Mall, it will show the product list. In Seller Center, sellers can enter category names, upload category photos(80*80 px), and manage all category products. However, only on-sale products can be seen by the buyers in the Mall. After the category is set, sellers can directly drag the sequence bar to adjust the order, which will be ultimately reflected in OEM App Mall.
    Operate on the OEM App Mall Seller Center

Activity page
The activity page is used for product display, activity display, scenario description, etc. Log in to Seller Center. Enter Storefront > Activity page.

  • Create activity page: Click Create new event to create an activity page. In the Basic settings, sellers can set activity name, description and backgroud color. In the Content settings, sellers can set multiple banners and commodity module.
    Operate on the OEM App Mall Seller Center

    • Event name: Enter the theme of the event, up to 50 characters.
    • Event description (optional): The event description displays when sharing the event page.
    • Background color: Click the color picking area to select the background color.
      Operate on the OEM App Mall Seller Center
    • Add pictures: Sellers can add advertising picture in the activity page. The banners support format of jpg, png, gif, and recommended width is 750px.
    • Jump path: When App user clicks the picture, it will jump to the crresponding page, incuding product page (the product detail page), product category, activity page, external link (any website link starting from http/https).
      Operate on the OEM App Mall Seller Center
  • Query and modify the activity page:
    Sellers can search the specific activity page by event ID, event name and event status, and modify the created activity page.
    Operate on the OEM App Mall Seller Center
    Service Description

Sellers can upload a photo on the Service Description which will be later presented in Mall. It will help the buyers to better understand the service standards and FAQ. Photo suggested size is 600*400px.
Operate on the OEM App Mall Seller Center

Smart scenario

Sellers can configure scenarios in Seller Center to provide buyers with tangible smart scene solutions, enhancing their understanding of smart products and increase the possibility of purchasing. For more details, please refer to the Smart Scenario Settings.

Authorize sub-accounts

Sellers can authorize other IoT accounts to manage Seller Center together. It allows them to delegate management rights to third-party operations or add Mall administrators without directly sharing the IoT account and thereby protect data privacy. Currently, the authorized account will be able to access all functions and data of the owner account. In the future, there will be more specified access targeted different Mall functions. To authorize sub-accounts to manage the App mall, please refer to Mall Authorization.

For more cconfiguration manuals and FAQ, please refer to Tuya APP Mall Help Center.