Tuya Promotions

To further assist brand sales, Tuya organizes specific campaigns based on holidays or customs in different countries and regions. These campaigns are promoted across multiple channels, including the app, email, and social media, based on the user groups of the app.

Apply for a campaign

Procedure

1. Go to Operation > Tuya’s Apps > My Brands. If your brand application is approved, click Manage Brand Page in the Operation column to access the Promotions Manager.

   

2. In the left-side navigation pane, choose Tuya Promotions > Apply for campaign. And then, select the campaign countries/regions and click OK.

   

3. On the Apply for campaign page, set up the Campaign, Title, Budget, and Purchase mode. The budget must be greater than 0 and cannot exceed your account balance.

   You can choose from two purchase modes:

   • Third-party platform: Users will be redirected to a third-party platform to complete transactions.
   • In-app purchase: Users complete transactions within the app.
   You need to submit all content before the campaign starts.

   

Manage campaigns

After you apply for a campaign, it is assumed that you have participated in the campaign. Tuya will review the content of your campaigns.
You can also edit and preview campaigns. For more information, go to Manage Campaigns.

Campaign report

After the campaign is completed, the brand owner can choose Tuya Promotions > Campaign report in the left-side navigation pane to view the campaign effectiveness and cost.