Improve App Ratings

This topic describes how to create an app rating campaign using Smart Data Operations. The aim is to improve your app’s ratings and maintain a strong brand reputation. You can start with these basic strategies and later customize more detailed plans based on user experience milestones.

Target segment configuration

Procedure

1. Create the target user segment. For example, select active users with three or more devices bound.

   

2. Select App Review Request Dialog as the delivery channel and App event trigger > Home page / Home Page Visit as the trigger.

   

3. Select Open in App as the open type to shorten the rating path and increase the conversion rate.

   

4. Complete the remaining settings, return to the campaign page, and activate the plan.

5. Track rating trends and adjust the target segment, trigger, or messaging as needed.