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User Label

Last Updated on : 2022-11-24 01:38:40download

The following table lists the categories, names, and descriptions of labels. You can get to know the meaning and usage of each label.

Label category Label name Label code Description
Basic information Country/region (in Chinese) country_cn According to the home location, analyze and determine the country or region where the user is located. The name is displayed in Chinese.
City (in Chinese) city_cn According to the home location, analyze and determine the city where the user is located. The name is displayed in Chinese.
Country/region (in English) country_en According to the home location, analyze and determine the country or region where the user is located. The name is displayed in English.
City (in English) city_en According to the home location, analyze and determine the city where the user is located. The name is displayed in English.
User type user_type Indicate whether the user is registered or not. The enumeration values include guests, registered users, and deleted users.
Platform curr_os The platform used by the user in the last 180 days. The value is "Unknown" for an inactive user and "Others" for other platforms.
App version curr_app_ver The app version used by the user in the last 180 days. The value is "NA" for an inactive user and "Others" for other versions.
Phone model curr_mobile_model The mobile phone model used by the user in the last 180 days. The value is "NA" for an inactive user and "Others" for other phone models. The real model of a mobile phone is used, rather than the marketing name. For example, Huawei Mate 30 is a marketing name and its real model is TAS-AL00.
Have email is_has_email Indicate whether the user has entered an email address.
Have phone number is_has_mobile Indicate whether the user has entered a mobile phone number.
Registration time reg_date The time when the user is registered.
Registration method reg_from The method by which the user is registered.
Accept marketing is_allow_push_mkt_msg Indicate whether the user has accepted marketing.
User behavior Active days in the last 30 days live_d_cnt_last30d The number of active days in the last 30 days.
Last active time live_date_last The last active time in the last 180 days.
Average daily voice control usage in the last 30 days voice_use_avg_daily
_cnt_last30d
The daily average number of times voice-enabled devices have been used in the last 30 days.
Average daily control panel taps in the last 30 days panel_click_avg_daily
_cnt_last30d
The daily average number of times the panel has been used to operate the devices in the last 30 days.
Have gateway is_has_gateway Indicate whether a gateway exists in the level-2 category among the devices that are used by or shared with the user.
Have IP camera is_has_ipc Indicate whether an IP camera exists in the level-2 category among the devices that are used by or shared with the user.
Have smart lock is_has_ms Indicate whether a smart lock exists in the level-2 category among the devices that are used by or shared with the user.
Have smart speaker is_has_box Indicate whether a smart speaker exists in the level-2 category among the devices that are used by or shared with the user.
Have control panel is_has_wgzk Indicate whether a control panel exists in the level-2 category among the devices that are used by or shared with the user.
Number of bound devices bind_device_cnt The number of devices that have been paired by the user. Devices shared with the user are excluded.
Pairing success rate in the last 30 days cfgnet_succ_level_last30d The percentage of successful pairing operations in the total pairing operations in the last 30 days. The values include High, Medium, and Low. "Not Paired" indicates that the user has not paired a device in the last 30 days.
Subscribe to value-added services is_paid Indicate whether the user has subscribed to value-added services.
Total number of placed orders order_cnt_total The total number of placed orders for all value-added services.
Total amount of placed orders amount_origin_cny_total The total amount of placed orders for all value-added services.
Total number of completed orders paid_order_cnt_total The total number of completed orders for all value-added services.
Total amount of completed orders amount_paid_cny_total The total amount of completed orders for all value-added services.
Purchase cloud storage for videos is_ipc_paid Indicate whether the user has purchased cloud storage service for videos.
Expiration time of cloud storage ipc_service_end_date Indicate the time when the cloud storage service expires.
Renew cloud storage is_has_ipc_subscribe Indicate whether the user has renewed the cloud storage service.
Number of feedback records on issues feeback_issue_cnt The total number of feedback records on issues submitted by the user.
Percentage of positive reviews feeback_good_rate The percentage of positive reviews in the total reviews.
Percentage of resolved issues feeback_solve_rate The percentage of resolved issues in the total issues.
Mall behavior Enter a delivery address is_app_fill_address Indicate whether the user has entered a delivery address in the in-app mall.
Time of the last visit to the mall visit_mall_date_last The time of the last visit to the in-app mall in the last 180 days.
Activity of the in-app mall mall_liveness Count four behaviors in the in-app mall in the last 30 days, including browsing, tapping items, adding to favorites, and adding to cart, with the weight of each metric being 10%, 20%, 30%, and 40% respectively.
Number of visit-days in the last 30 days mall_visit_days_last30d Count the number of days users have visited items in the in-app mall in the last 30 days.
Receive a coupon in the last 180 days is_get_coupon_last180d Indicate whether the user received a coupon in the last 180 days.
Receive a coupon is_get_coupon Indicate whether the user has received a coupon up to now.
Number of unused coupons unused_coupon_cnt The number of unused coupons.
Number of items in the cart current_commodity_cnt The number of items that are displayed in the cart.
Have unpaid orders is_app_unpaid_order Indicate whether the user has unpaid orders.
Number of items ordered in the last 180 days app_created_quantity
_cnt_last180d
Count the total number of items ordered by users in the last 180 days.
Amount of items ordered in the last 180 days app_created_amount
_trade_cny_last180d
Count the total transaction amount of items ordered by users in the last 180 days.
Number of items transacted in the last 180 days app_complete_quantity
_cnt_last180d
Count the total number of items paid by users in the last 180 days.
Amount of items transacted in the last 180 days app_complete_amount
_paid_cny_last180d
Count the total transaction amount of items paid by users in the last 180 days.
User value Lifecycle user_phase Indicate which lifecycle the user is in based on the user's activity and bound devices. The enumeration values include the novice stage, the growth stage, the silence stage, and the churn stage (the same as the data analytics service).
User level user_level According to the number of devices owned by the user, the enumeration values include elementary, intermediate, and advanced (the same as the data analytics service).
Number of owned IP cameras own_ipc_dev_cnt The number of IP cameras the user currently owns (excluding shared devices).
Number of IP cameras with subscribed services purchase_cloud_storage
_ipc_dev_cnt
The number of IP cameras currently owned by the user (excluding shared devices) and for which the user has subscribed to cloud storage services (including trial editions).
Number of IP cameras with free trial services free_cloud_storage
_ipc_dev_cnt
The number of IP cameras currently owned by the user (excluding shared devices) and for which the user has subscribed to the trial edition of cloud storage services.
Number of IP cameras without subscribed services no_cloud_storage
_ipc_dev_cnt
The number of IP cameras currently owned by the user (excluding shared devices) and for which the user has not subscribed to the cloud storage services.
Currently valid cloud storage plan curr_valid_cloud
_storage_arr
The product name in the user's cloud storage order that is still valid currently. If multiple valid orders exist, there will be multiple label values.
Number of active IP cameras in the last 30 days live_ipc_dev_cnt
_last30d
The number of IP cameras currently owned by the user (excluding shared devices) that have reported logs in the last 30 days.
Last activation date of IP cameras ipc_dev_last_active
_date_new
The date when the user has last activated an IP camera.
Number of visits to control panels of IP cameras in the last 30 days ipc_dev_panel_visit
_cnt_last30d
The number of times the user tapped the device card on the homepage to enter the IP camera control panel in the last 30 days.