App User Management

The user management function involves managing users who allow data collection within the app. You can segment users and view their labels and behavior. In addition, you can manage users who have unsubscribed during mail operations.

User segmentation

User segmentation involves selecting users based on specific behavioral conditions or attributes and grouping those with shared characteristics. Through offline big data processing tasks, data is cleaned daily to update user group data from the previous day. You can use the latest data to formulate marketing plans.

Personal profile

A personal profile refers to a personalized user profile created by collecting and analyzing user behavior and labels.

You can view the labels of a specific user and the recent interaction behavior in the app.

Unsubscribed user management

You can manage users who have unsubscribed from email operations, as well as those who have expressed that they do not wish to receive any notifications about operation campaigns. By analyzing the unsubscription source, you can evaluate the effectiveness of email marketing campaigns.