Operation Plan
Last Updated on : 2024-11-27 08:58:18download
An operation plan involves sending targeted promotional messages to potential or existing customers through channels such as mobile apps and email.
Smart Data Operations provides two modes: Operation Plan and Automated Marketing.
Operation plan
Operation plans are customizable strategies configured on the platform. These strategies are executed at scheduled times or triggered by specific conditions, using designated notification methods. Supported operations include: app pop-ups, app banners, app splash screens, app review requests, app push notifications, and emails.
Automated marketing
Automated marketing enables you to create customized marketing strategies using a drag-and-drop canvas tool provided by Smart Data Operations. The platform automatically executes these strategies. Supported marketing types include: app pop-ups, app review requests, app push notifications, and emails.
Automated marketing enables you to set multiple interconnected triggers, allowing for complex business strategies.
Unlike operation plans which target only one channel, automated marketing integrates multiple channels and filtering methods into a complete marketing workflow. This functionality is ideal for advanced business strategies. A process canvas enables targeted interactions throughout an entire campaign or user lifecycle based on user attributes, labels, or behaviors.
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